Advertising is a multi-billion dollar industry that acts as a bridge between companies and their customers. While most people are conscious of the ads around them, they likely underestimate the power of those ads and the influence of advertising in general. Research suggests that simply making someone aware of products, events, and brands increases the odds of that person actually buying those products, attending those events, or supporting those brands. Further, if an ad captures a person’s attention to the extent that he or she has an immediate, positive reaction to it, those odds of direct product engagement increase even more.